Nudge Configuration Center
Notifications
| Icon | Name | Key | Type | EAST / Behavioral | Tpl / Rules | Status | Actions |
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| Event | Template | Channel | Language | Default | Active | Actions |
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Frequency Capping
Nudges exceeding caps will be blocked with a 429 response.
Live Effectiveness Dashboard
EAST Performance Quadrant
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Behavioral Type Ranking
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Event Performance
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Nudge Therapeutics Quick Reference
Behavioral science frameworks for healthcare nudge design — based on THB Connected Care methodology.
EAST Framework
4 Principles
E
Easy
- Reduce friction in processes
- Pre-fill forms & default options
- Simplify medical language
- One-click scheduling
A
Attractive
- Visual cues & salient imagery
- Personalized content
- Reward framing & gamification
- Progress visualizations (PDC bars)
S
Social
- Peer comparisons & norms
- Provider endorsements
- Community health stats
- Social commitment pledges
T
Timely
- Trigger at decision points
- Time-sensitive alerts
- Seasonal campaigns
- Post-visit follow-up windows
Behavioral Nudge Types
9 Types
Default Bias
Pre-set beneficial options as defaults. E.g., organ donation opt-out, appointment auto-confirm.
Social Proof
Show what peers are doing. E.g., "87% of patients in your area completed their flu shot."
Loss Aversion
Frame as loss prevention. E.g., "Missing your check-up could mean undetected issues."
Commitment Device
Lock in future behavior. E.g., daily health logbook, exercise pledge, goal contracts.
Framing Effect
Present info in positive/gain frames. E.g., "90% survival rate" vs "10% mortality."
Salience
Make key info visually prominent. E.g., red alerts for care gaps, bold hygiene posters.
Simplification
Remove complexity & steps. E.g., one-click refill, pre-filled forms, simplified discharge.
Timely Prompt
Intervene at the right moment. E.g., medication refill 3 days before running out.
Feedback Loop
Show progress & outcomes. E.g., PDC adherence bar, HbA1c trend chart, step milestones.
THB Connected Care Model
4 PillarsMedication Adherence
PDC > 80% target. Track statin, insulin, and chronic medication adherence via Proportion of Days Covered.
Lifestyle Improvement
Daily logbook tracking, visual milestone posters, exercise & diet commitment devices.
Preventive Care
Default opt-ins, salient hygiene reminders, organ donation defaults, vaccination campaigns.
Chronic Condition Mgmt
Connected Care Program cycle: enroll, monitor, nudge, review. Diabetes, cardiac, respiratory.
Active Tests
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Completed Tests
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Avg Lift
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A/B Tests
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Active Sequences
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Total Enrolled
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Completion Rate
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Drip Sequences
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